Generative AI and chat search will continue to upend digital marketing as we know it. The inbound marketing playbook is in decline. Exploring how we got here is crucial for adapting to what comes next. Shifts in technology and consumer search behaviour that initially supported inbound marketing now threaten to kill it off. Join Dale Bertrand for a Keynote on how to seize Google’s shift to generative AI as an opportunity to pull ahead of your competition—to position your brand for upcoming shifts in technology and consumer behaviour—as the inbound marketing playbook is rewritten.