• Keep bids in check even with Smart Bidding
• Manage keywords and targeting in a world of broader match types
• Apply automation to streamline tasks like data analysis and reporting

As Google’s automations evolve, advertisers face a balancing act: leverage powerful tools without losing control over campaigns. This session provides actionable strategies for managing the nuances of today’s PPC landscape. Learn to keep bids in check even with Smart Bidding, effectively manage keywords and targeting in a world of broader match types, and apply automation that you control to streamline tasks like data analysis and reporting. Join us to reclaim control, improve efficiency, and achieve superior performance in an automated PPC world.