Bio:

Ashley Segura is a marketing strategist, speaker, and content obsessive who has spent over 15 years helping brands clean up the chaos and build sustainable, high-performing marketing systems. In her role as Director of Marketing at SearchLab Digital, she leads all things marketing for a performance-focused SEO and PPC agency, building campaigns that connect with real people, streamline marketing operations, and tell the story of a team that’s damn good at what they do.

Ashley has been invited to take the stage at some of the world’s most respected marketing conferences, including SMX Munich, BrightonSEO, Pubcon, Engage, and Semrush Spotlight—sharing her expertise with audiences across North America and Europe. Along the way, she’s built four profitable marketing companies from the ground up, scaled startups, SaaS brands, bloggers, and eCommerce businesses with content strategies that deliver results, and led teams of 3 to 20+ across content, paid media, and strategy.

Recognized as a Top 100 Content Marketing Influencer and featured in SEOFOMO’s Inspiring Women in SEO, Ashley is known for blending strategy with a bit of sass on stage, making her sessions as engaging as they are actionable. When she’s not mapping out marketing plans or on a conference stage, you’ll find her on a mountain bike trail, planning her next adventure, or debating whether her dog or cat is the better coworker.