Speakers:
2:55 - 3:15 pm: Tackling Hidden Causes of Wasted Ad Spend
Date:
13 Mar, 2024
Time:
2:55 PM
Track:
Room:
Saal 12
Summary:
With many marketing departments still being asked to “do more with less” in 2024, paid media effectiveness matters more than ever. And the path to greater performance always starts with eliminating what doesn’t work, aka minimising wasted ad spend.
Gone are the days of pumping more money into ad platforms until revenue targets are hit. Instead, most brands are doing everything they can to spend smarter, not harder. And the most successful have leveraged automation, real-time insights, and conversion-boosting technology.
Using data from Lunio’s 2024 Wasted Ad Spend Report, which analysed a total of 2.6 billion paid ad clicks from more than 60,000 ad accounts, Chester will unpack the driving factors behind some of the most common forms of paid media inefficiency. And he’ll also outline high-impact strategies you can use to reduce wasted spend and accelerate revenue growth.
Speakers:
3:15 - 3:35 pm New Search in the Age of AI: SEO and SEM at Brave Search
Date:
13 Mar, 2024
Time:
6:34 PM
Track:
Summary:
If you’re going up against giants, and contending with an already mature SEO & SEM industry, you have to do things differently. That was the philosophy behind Brave Search, the fastest growing search engine since Google and Bing. Started way back in 2012—with a small team and a limited budget—the index behind Brave Search leveraged AI techniques to survive. From novel techniques like vectoring and page modeling, to user-facing features like the AI Summarizer, Brave Search has been quietly innovating with AI for over a decade. In this talk Jean-Paul will show you how you can tap Brave’s huge audience of users—and nearly 10 billion yearly global queries—as an alternative to Google and Bing. Want to reach an audience of 60+ million users with a brand new SEM platform? Brave Search has effective, privacy-first ads. Want to build your own search experiences or train AI with real-time data? The Brave Search index is available as an API. Just want to learn how to take on the tech giants and stick to your principles? We’ll cover all that and more.