Bio:

Julia Weißbach has been active in the SEO industry for 12 years. Through her work at various agencies, she has closely followed the evolution of search from its early days to where it stands today.

For the past seven years, she has been leading a 12-member team as Director SEO at SYZYGY Performance. Her current focus is particularly on the integration of AI Search. For Julia, SEO is no longer a standalone discipline. She sees the AI-driven synergies between search and social as the key lever for modern visibility and strongly advocates for a close integration of both disciplines.