Bio:

As Head of Marketing at Edenred since 2020, Dejla Hrnjadovic shapes the company’s marketing strategy, with a particular focus on performance marketing and lead generation. Edenred, a specialist in employee benefits and incentives solutions, focuses on innovative approaches to enriching working life. In addition to her role at Edenred, Dejla is pursuing a PhD in marketing at BTU Cottbus, specializing in advertising fraud. Her expertise combines the world of marketing with in-depth research, and she brings a breath of fresh air to the marketing landscape.