Google’s Search Quality Rater guidelines mention E-E-A-T 100+times and by now, every search marketer has acknowledged, E-E-A-T is very important. And, we have talked a lot about it. The reality, however is, that there are no “hard” requirements and whatever action you take, it is time and resource intense, as well as costly. Is it worth the effort and if so, for which websites does it make more sense and for which websites less so ? What is the actual outcome weighed against investment? In this session, Cindy will shed light on these questions. We’ll look at real world cases and what specifically was done to enhance E-E-A-T, the challenges on the way and the results that were generated. After this session, you understand the pros and cons of E-E-A-T in the real world and which steps you can take to ensure you comply to a degree that is viable and beneficial for your business.