AI races on, and humans are running behind playing catch-up. We are asking ourselves if AI is a friend or an enemy? Will AI take our jobs or create new ones? Should we use AI to streamline current operations or jump forward and go “all – AI”? John Ekman argues that most companies (and people) are asking the wrong questions. The answers lie not with „either/or“ but are “yes – we should do both ”. In this keynote, you will learn how you can use AI in your innovation process as well as reaping tangible benefits from AI here and now.