Attendee Discussion Rounds: Best Advice Ever

You are surrounded by other search experts, and there is no better place to discuss shared problems. Off the record and in a small group. Everyone at SMX either understands your situation or is in it themselves. The discussion rounds are frequently rated the most valuable session of the entire event. This is where we talk about your challenges, where you pick up advice from other attendees, empathy and a stronger professional network. And where you can help others by sharing your own experience.

The English-language discussion rounds run in two topic strands:

SEO & GEO — organic visibility between classic search, AI Overviews and LLM answers
PPC — paid channels between automation, measurement and platform logic
Each round is moderated by an experienced peer from the community and starts from one specific question. After that, the group decides where it goes.

Topics and moderators will be announced in November.