As bidding becomes increasingly automated, advertisers have fewer levers to pull directly. The challenge is knowing which decisions still matter, which inputs the machine needs, and when to intervene. In this session, Navah provides a practical “if this, then that” framework for Conversion-Based Bidding: how to set realistic CPA and ROAS targets based on budget and campaign economics, when manual controls still make sense versus conversion-based bidding, and how conversion tracking and cross-channel signals influence the results you get. It is a platform-agnostic approach to deciding what to automate, what to control, and what to change when performance isn’t where you need it to be.