Speakers:
Search Is Market Intelligence - Why most Search Marketing Pros and CMOs are measuring the wrong things in 2026
Date:
11 Mar, 2026
Time:
1:50 PM
Track:
Room:
Saal 2
Summary:
In his session Gerald reframes search from a marketing channel into a real-time market intelligence system. He explores how AI-driven discovery, zero-click behavior, and shifting visibility models are changing what leaders should measure and how search can act as a leading indicator for revenue, churn, and competitive pressure.