Bio:

Throughout his many years at Smarketer, he has been responsible for the strategic and operational development of conversion optimization and performance marketing approaches for clients across a wide range of industries. In doing so, he combines data-driven analyses, user behavior insights, and A/B testing methodologies to improve websites, landing pages, and campaigns based on data and to achieve measurable growth results. His professional background includes both SEA and web analytics as well as usability optimization, giving him a deep understanding of the connection between traffic generation and conversion improvement.