Social is the new search. Users turn to TikTok, Instagram and Pinterest to look up products, reviews and how-tos, bypassing Google entirely. In this session, you’ll learn how to align organic and paid social to show up where intent is high. Discover how to rank in social search, structure content around keywords, and amplify top-performing posts with Spark Ads, Reels Ads and intent-driven creatives. We’ll cover real examples, creative frameworks, and targeting tactics that help you win visibility and performance in a world that scrolls first, searches second.