Sprecher*innen:
Immersive Deep Dive: When Your PPC Campaign Goes off the Rails (pre-registration is required)
Datum:
19. März 2025
Zeit:
11:10
Track:
Raum:
Jochberg
Summary:
Imagine this: A Brand Search campaign you’d been running for years at a consistent 4-5x ROAS suddenly drops and becomes unprofitable. What would you do?
This Immersive Deep Dive puts you on a team of 10 PPC professionals to solve this case, a real case, a tricky case.
So let’s get to work:
What happened with this client?
What’s your hypotheses?
How would you go about testing?
Can you find out what ultimately happened to this client?
How can you fix it?
You need to bring your best problem-solving skills and your laptop. You have just under three hours to work out, together, what’s going on and what to do.
Guiding you through this Immersive Deep Dive is Jyll Saskin Gale. Jyll worked at Google for 6 years, has an MBA from Harvard Business School, and currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own “Inside Google Ads” and “Google Ads for Beginners” courses. She also hosts the Inside Google Ads podcast.
After this Immersive Deep Dive you will have not only learned new approaches for fixing common account issues, but you will also have solved a very difficult case. This will help you to establish yourself as the ultimate PPC Problem Solver at your company. And you also will have made some valuable contacts.
You find more information about the interactive session formats and how to register here.