When we test or deploy something in marketing, it can have profound impact on product, and vice versa. And when our sales team has acquired this new amazing inventory, it has an impact on both of the above. As the pace of testing and deployment practices continues to accelerate, and the teams turn more autonomous, it becomes increasingly challenging to not operate in silos and assess correctly how we affect our customers across the full funnel. So how can we align (and not harm!) the user experience without sacrificing the speed of deployment? In this session, Anna will explain how using data and experimentation tools you can strike the balance between various business activities to focus on what matters the most to your customers.