Bio:

Anna Smolina went from a career in traditional retail & construction industry marketing via hands-on analyst role to building & leading broad scope data & analytics teams at various marketplaces (StepStone, Aviv Group) and start-ups. She is currently holding a role of Director Data Analytics at GetYourGuide, the European Unicorn booking platform unlocking the world’s most unforgettable travel experiences for modern explorers. Having years of experience in a spectrum of business models and company sizes, all requiring different approaches, she has been driving the success of those internationally, helping them to build and live a data-driven mindset, and always focusing on what creates the highest impact.