In this fast paced session, Greg will explain how to optimize for Google’s local algorithm and local searches in AI. He’ll start by explaining how AI hasn’t really cracked local searches yet, and how you should still be concentrating on Google, since that’s where the majority of conversions are still coming from. You’ll learn how to shift your strategies to better align with the elements that matter for local, including localized content, local link building, customer reviews, and Google Business Profiles. You’ll also learn about the new reinstatement process for suspended GBPs and explain how you can mine customer reviews for content that can improve your site. Greg will also share a customizable local SEO audit you can use to help current clients (and win new ones). You’ll leave with a detailed playbook for local viability in both Google and AI search results for 2026.