Konferenzprogramm Vorschau

Every few months, another headline claims that AI will replace marketers. It will not. But AI will transform nearly every aspect of all marketing jobs, and will fundamentally evolve how we work. There is no reason for denial or panic. In fact, this is exciting news. Search marketers have been reinventing themselves and their processes for more than 20 years. SEO became technical, PPC automated, and Analytics more about cohorts than empirical data.

AI is the next, massive evolution, larger and faster than previous. Marketers who thrive will combine deep marketing expertise (yes, that still matters) with a baked in ability to work inside AI. They understand audiences, strategy and business, hybrid analysts who create workspaces that encompass APIs and MCPs for nearly all platforms, channels, tools that smash silos and put previously insights in. Most importantly, marketers with no previous coding knowledge are merging processes previously reserved for dev teams- and vice versa, with all roles converting into a hybrid.

In this keynote, Marty further defines the Hybrid Marketing Engineer: a new kind of practitioner for a market shaped by AI processing melded data from hundreds or thousands of channels. He will explore skills that will matter over the next five years, explain why human judgment is becoming more valuable, not less, and show how marketers can make themselves more useful, more adaptable and impossible to replace.