Bio:

Shannon is Digital PR Director at Re:signal, shaping insight-led campaigns that earn attention, mentions, links, and lasting SEO impact in a world of organic and LLM search. A senior leader passionate about scaling teams, mentoring talent, and positioning brands for growth. Formerly Client Services & Delivery Director at Aira, where I grew a £1M+ digital PR revenue generating DPR team and led award-winning strategies for global B2B and B2C brands such as Booking.com, PrettyLittleThing, RS Components and Zoopla.