Bio:

Pauline Jakober is founder and CEO of Group Twenty Seven, a boutique online advertising agency specializing in Google Ads and Microsoft Advertising networks for B2B and B2C businesses internationally. Pauline has over 20 years of marketing experience spanning multiple disciplines. She recognized the value of paid search advertising in the early years of web marketing and quickly made it her primary focus, launching her own paid search advertising agency in 2010. Today, Group Twenty Seven is a Google Ads Premier Partner and Microsoft Advertising Partner. Pauline is a board member at the Paid Search Association and founding member of the New England search marketing organization, SEMNE. Pauline is a regular writer and speaker on paid search marketing topics, contributing to industry publications, such as Search Engine Journal, and speaking at international events, such as SMXL Milan and SMX Munich.