Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze Customer behavior and deliver actionable insights for business stakeholders. Liraz is a co-founder at Topicx, a conversational AI platform for consumer research. She was chosen as CMSWire contributor of the year 2022. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.