Bio:

Jenn Kunz is an industry expert in Adobe and Google Analytics, MarTech implementation, tag management, and data layer strategy. Since starting her analytics career at Omniture in 2006, she has spent nearly two decades helping organizations modernize their digital measurement frameworks and solve complex implementation challenges.

After 18 years in consulting, Jenn has transitioned client-side to PlayStation, where she now manages a team of analytics engineers. She continues to contribute to the industry through conference speaking, vendor collaborations, and her blog, DigitalDataTactics.com. Jenn is also the creator of community tools such as the Adobe Analytics Beacon Parser and the PocketSDR mobile app, and is an active member of the #measure Slack community.