A lot of marketing is using content to educate and attract potential users. And, every piece of content can be repurposed or modified for use in different formats or in different marketing vehicles. In her session, Susan will focus on how you take that content, and make it work twice as hard in paid social media (focus is on LinkedIn and Facebook) to attract the right users – especially with a small team and tight budget. You will get you a step-by-step testing framework for taking a piece of content, making it into several versions, and use it for your paid media to maximize your customer acquisition.