Is your campaign stuck in neutral? If so, it’s not surprising. Nowadays, advertisers are almost forced into using the same campaign setups, which causes them to lose their competitive edge. The reliance on automatically generated ads, targeting methods, and bidding strategies only worsens this. In the end, it’s simply a race to see who is willing to bid the highest to win the click. So, where can you find incremental value when advertisers are selling similar products? How can you optimize using data points unknown to Google, allowing you to allocate your budget more intelligently? It’s time to step out of your comfort zone and explore new optimization strategies.