As an SEO, you’re bound to run into domain and site migrations at one point in your career. Either because an employer has decided they want to use a different domain name or, even more challenging, they want to rebrand. Or you have 4 domains and want to move to one domain or the opposite. These migrations are a big challenge, and you deserve some help.

Joost has done this enough times to call himself an expert on migrations. Starting when the Guardian moved from Guardian.co.uk to theguardian.com, he’s been involved in many high-profile domain migrations since. In his talk, he will outline how he approaches these processes, from the decision-making phase and scoping of such an endeavor to how to prepare and, finally, do, and then track, the migration.