You don’t want to feel limited by your toolset, and you hate suffering from tool FOMO? Especially now, when all these shiny, new tools that promise to make your life easier are entering the market. The reality is, though, if you have all the tools in the world, you’ll spend more time choosing, learning and setting them up than actually using them, and that will turn your team into a cost center rather than a profit generator. So how do you scope a reasonable tech stack? How do you trim the fat and shore up the weak points? In this session, Jenn steps through the critical criteria for choosing – and losing – the tools that make or break the search analytics value proposition.