Is it really helpful to try to „bypass“ data privacy regulations in order to maintain a useful amount of tracking? Is it not a „rat and mouse race“? While more and more legislations use the GDPR as their blueprint and develop even stricter local or regional rulings, premium brands struggle to provide a delightful customer experience while at the same time respecting the customers right and wish for privacy.
Premium brands can have significant advantages if they built their trust by playing by the laws and regulations while being capable of respecting the customers wish and gather useful insides from them in order to provide delightful customer experiences. This session will show you a conceptual work in which the use of modern technologies, behavioral approaches and „playing by the law“ helps premium brands to fulfill their claim to provide a delightful premium experience for their customers – and stops slapping them in their face.