Kabeer is a computer science engineer who turned into a SEO. And he does know about large-scale marketplaces as he worked with brands like Rocket Internet, Expedia, Qiagen and (eBay) kleinanzeigen. In this session he will take a deep dive into how we can scale or descale relevant pages (in the order of 10M+ / 100M+) based on automations and thresholds. We’ll look at maximizing returns from faceted navigation, internal search as a goldmine, demand and supply balance and dynamic (internal) link architecture [involving search, category, product pages].