Audience research and targeting for ads, SEO, and funnel content these days is an amazing blend. While marketers DO have access to incredible data, including ChatGPT assembling an integrated targeting playbook to reach intended audiences, in multiple channels can be confusing and/or ineffective. In reality, building out effective target personas requires integrated (multi-channel) research and targeting segmented by psychographics, keywords, and clarified intent to identify audiences with a reasonable likelihood of attributable KPI conversion AND are actually addressable in-channel(s). Join Marty Weintraub for a playbook method specifically designed for measurable branding and conversion players to build actual personals of the integrated targeting universe.