The usual content game plan still treats video as “for one channel,” which wastes resources and misses a huge brand recognition opportunity (remember, consistency is the new currency). In this session, José shows how a single high-performing asset can become a 360° rollout across YouTube, TikTok, Instagram, LinkedIn, display, and on-site—without losing quality or brand safety. He will discuss which content works for multi-channel (and which doesn’t), technical requirements, creative adaptations, costs, and legal considerations. And of course, we’ll connect the dots from defining the right KPIs to unifying metrics.