What happens to marketing when algorithms act as gatekeepers to digital visibility, filtering options before humans see them. When AI agents make purchasing decisions autonomously, bypassing traditional touch points and reshaping customer engagement? Tactics may change, but strategic principles of marketing endure. Jes translates theory into practice. How to leverage digital channels to regularly reach the total addressable market. How to boost digital availability without boxing your brand into an ever increasing pressure performance spiral. And how to build brand salience through smart usage of distinctive assets. This keynote delivers practical guidance on balancing immediate performance with long-term, durable growth.