Keywords are no longer as important as they once were. The way people (and search engines!) understand content is fundamentally different – plus, who wants to read the same content 10 different times on 10 different websites, or a close variant on a website 20 times with a slightly different keyword dump each time? Not me. Probably not you. Definitely not Google. Unique content is where it’s at these days, more so than ever. We hear this a lot, so let’s have a closer look at what that actually means, what’s replaced keyword-level tactics, and most importantly, what that means for your SEO. Amanda is here to take a deep dive into content consolidation and indexation management. She’ll show you how to do the analysis and determine primary pages (including a sidebar on faceted URLs for our ecommerce folk) and what to do with the other pages, as well as how to make your content work harder for you with various enhancements (think internal linking and schema). Of course, she’ll bring multiple case studies, too.