Google Discover is the most important traffic channel from the Google ecosystem for every publisher. But like with all Google channels, it’s never entirely clear how it works and things change all the time. So, data is your best friend if you want to optimize your Google Discover presence. John and his team have been analyzing 150 million articles & 700 Trillion Impressions. They looked at reasons, why sites lose Google Discover Traffic, and what makes sites successful. After this session, you will have a coherent plan with 13 steps to optimize your Google Discover presence.