• Supercharge Remarketing: Server-side cookie tracking to create hyper-targeted audiences on Meta and Google
• Data-Driven Funnels: Building adaptive funnels with real-time feedback loops to optimize demand creation 
• GDPR-Compliant Strategies: Leveraging first-party data to reduce costs and improve engagement, while staying privacy-friendly

Rising traffic costs and complex user journeys demand smarter Middle and Bottom of Funnel strategies. In this session, Larry shares innovative tactics to maximize conversions, boost retargeting efforts, and use MOFU/BOFU data to supercharge TOFU campaigns. Learn privacy-friendly, first-party data techniques that cut costs, increase engagement, and create dynamic, adaptive funnels.