The master of scripts, Nils Roojmans, is back at SMX Munich. He will open the black box, that PMax is with – yes, you guessed it – scripts! In this session, you will learn how you can use scripts to improve the input for the PMax algorithm, how to monitor the performance, and adjust settings when needed. But it doesn’t stop here, scripts will also help you to manage PMax budgets to grow revenue and profits, reducing wasted ad spend. And as always, Nils will share some of his scripts, so you can optimise your campaigns on the day you are back in the office.