Are you passionate about ensuring you create the right content for your brand? Do you want to create the story that stands out and lasts in the memory (beyond the links), rather than bombarding your (potential) customers with mediocre „same same“ messages? Hitting that 10/10 on the creative and impact scale has become something, that in a world of cookie cutter formats and AI, is becoming increasingly rare. The good news is, even if you don’t consider yourself being a creative person, we got you covered. Join Luke for a deep dive into the creative process for content campaigns. Despite having built a career off of campaigns that hit impressive numbers (in terms of media coverage, links and shares), Luke knows that behind every great campaign is a great story and an ideation process that created that story. He will show you how to put yourself in the shoes of the AI, using the same input/output process, but to come up with actual creative content campaigns. You will learn how to measure and validate the process that comes before the outcomes of hitting KPIs, raising awareness and getting your name out there. And when the initial buzz from the coverage dies down, you can ensure you’re left with a piece of content that ticked the box of both press and brand, that truly merits its place on your site, not just for how far it spreads, but for what it says and how it communicates – putting the brand back into branded content.