SEO can and should play a key part in the product development process, from Product Discovery to Product Delivery. This is Vanda’s firm belief. Improving the product in order to satisfy not only the search engine but most importantly the user is good for everybody, including you, as in the SEO field we often struggle with resource constraints. So let’s look at a product led approach, backed up with data and user testing, that makes SEOs builders. Vanda will take you through some cases at Ladenzeile, including a Second Hand Landing Page, New Main Menu and New Item Cards. See for yourself how this approach can help on so many levels such as internal linking purposes, better UX, triggering Design, User Engagement KPIs and so much more.