How can you get more visibility in search results that are crowded with Google’s own content, and drive rankings by embracing new SEO strategies, tactics and content formats? By now, everyone understands how vital Entity Understanding can be for success and rankings in SEO. And, Google’s launch of MUM (Multi-task Unified Understanding Model) and Multi-Search give clear indications about their direction in search. In this session Cindy will show you how to connect entities with their multi-media representations on the web to make MUM and Google’s evolution of entity understanding work for you.