We are not in a difficult phase, even a crisis. We are at the beginning of a whole new era: resources are limited, budgets are not infinite and challenges have increased. Our work has to be better, more effective and more sustainable. Wasting resources, budget and time is no longer an option. And more than ever, we need to understand our clients – because they have changed too. In this keynote session Alex Schultz, VP Analytics and CMO of Meta and Curt Simon Harlinghausen, Managing Direktor at Miele X will discuss Performance Marketing of the future, the role of brands, the importance of touchpoint, what kind of talent you need to acquire to be successful and much more.