Bio:

Purna Virji is an AI commercialization strategist, bestselling author, and global keynote speaker.

Over more than a decade at Microsoft and LinkedIn, her work spanned AI commercialization, go-to-market strategy, customer engagement, and applied AI. 

At Microsoft AI, she helped shape commercialization strategy and market narratives for emerging AI initiatives including Agentic Commerce, Brand Agents, and Copilot experiences. At LinkedIn, she worked on Applied AI and Creative Strategy, exploring how AI is reshaping creative systems, localization, customer engagement, and scalable GTM execution for a multi-billion-dollar business.

Purna is the bestselling author of High-Impact Content Marketing, creator of the Agent-Led Growth newsletter, and has keynoted in more than 20 countries. Her work has been featured in Adweek, The Drum, The Next Web, and Search Engine Land.

Her talks focus on a simple question: why do some AI initiatives change customer behavior and create measurable business value, while others never move beyond experimentation?