• Human-like features in AI chatbots influence our behaviour and perceptions
• Study: measuring physiological responses to AI and human-generated content
• Implications for future marketing strategies and consumer neuroscience

Recent studies have shown how we display different behaviours in response to AI chatbots that have more human-like features rather than robotic ones, but where does our brain draw the line when we consume AI vs human-generated content online, and how does that affect our behaviour and decisions? Giulia is running a neurophysiological study, measuring the nervous system activation in response to AI and human-generated campaigns, and the preliminary results tell a very interesting story for the future of marketing and consumer neuroscience. Are you curious? Then come join this session.