Vertical videos and forum posts have infiltrated the SERPs. Discover is elevating its personalised positioning. Following on Google surfaces is becoming a thing. Conversational AI is poised to cross the chasm. You need to understand what the recent changes to Search, Discover, YouTube and other Google surfaces mean for your brand while learning actionable tactics to leverage them to your advantage. In this session, Jes will give you the ultimate guide, so you can embrace the changes and continue to be at the forefront.