• Calculate micro conversions for lead gen accounts
• Promote low margin and low volume parts of the business through assets and pragmatic account structures
• Evaluating networks for low-budget campaigns

There’s an unspoken assumption that paid media requires large data-sets and this is even more so the case since we have access to all the new AI tools. But we also live in a Privacy-First world, which means in fact less data is available to us. In this data backed session, Navah will show you strategies and tactics that deal with this dilemma. She will discuss how to calculate micro conversions for lead gen accounts that might not hit the 50+ minimum conversions needed for bidding strategies in Google, and how to promote low margin and low volume parts of the business through assets and pragmatic account structures. We will also look at the major networks to evaluate which ones are predisposed to success for low volume and low budget accounts, as well as what signals to look for that it’s time to opt in or opt out of those networks.