• How Amazon’s customer-focused culture can enhance your brand’s creative approach and customer journey
• Tactics to refine visuals and packaging, boosting customer decision-making speed
• Leveraging Amazon for customer awareness, acquisition, and advertising (including service-based and non-endemic businesses)

Amazon’s success is no accident. Their commitment to unparalleled customer obsession, innovative sales page optimization and testing tactics has set a high standard for conversion rates and customer satisfaction. While not every strategy for Amazon is effective in a non-marketplace environment, there are many that can be borrowed and built upon to increase conversions and help you accelerate brand affinity. Including tactics for those without physical products on Amazon to potential reach and advertise to shoppers on Amazon. Join Robyn as she reveals how you can adopt Amazon’s best practices to elevate your business. In this session, you will:

Discover how fostering a customer-centric culture can inform and transform your creative and customer journeys.
Learn techniques to refine packaging and imagery to accelerate customer purchasing decisions.
Explore the use of Amazon as a powerful tool for customer awareness and acquisition.
Understand advertising options on Amazon, including strategies for service-based businesses and the emerging non-endemic advertising opportunities currently being tested.