Speakers - SMX Munich

2nd & 3rd April, 2019

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Speakers – SMX Munich 2019


Sven Achterberg
Sven Achterberg

Otto


Barry Adams
Barry Adams

SEO Consultant

Polemic Digital

Barry Adams is an award-winning SEO consultant specialising in technical SEO for news publishers and ecommerce websites. He's been active in SEO since 1998, and has worked with a wide range of clients from micro-businesses to the world's largest media companies. Barry enjoys sharing his knowledge and experience with the industry; he regularly speaks at digital conferences around the world, provides guest lectures for universities, and is co-chief editor at popular European marketing blog State of Digital.


Jamie Alberico
Jamie Alberico


Tom Alby
Tom Alby

Chief Digital Transformation Officer

Euler Hermes

After a rather unsuccessful career as a professional musician, Tom began building websites while still studying in the 90s (computer science, English and German). Early in his career, Tom led the development of search engines including Lycos, HotBot and Fireball. After the rollout of the European search engine Seekport, he worked for Ask.com as Director International Search Products before becoming Director of Search at uniquedigital in Hamburg. From 2011 to 2016, Tom worked at Google, heading the sales efforts for Enterprise Analytics products in DACH and CEE. From 2017 to 2018, he was the Director Data and Analytics at Interone and headed bbdo’s Data Academy. Today, he is Chief Digital Transformation Officer at Euler Hermes.
Tom is also author of the first German book on Web 2.0, and has also published on SEO, professional blogging and mobile web. He is a certified project manager (PMP) of the Project Management Institute and a lecturer at HAW Hamburg.


Tom Anthony
Tom Anthony

Head of R&D

Distilled

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.


Niels Dahnke
Niels Dahnke

Head of SEO, SEA, Social Media

Madsack Market Solutions


Julian Dziki
Julian Dziki

Seokratie


Florian Eckert
Florian Eckert

McDonald’s Deutschland


Michaela Engelshowe
Michaela Engelshowe

Die Netz WG


Sebastian Erlhofer
Sebastian Erlhofer

mindshape GmbH

Sebastian Erlhofer is an avid Online-Marketeer with special interest in SEO. He founded the mindshape GmbH in 2002. Sitting in nice cologne, he and his 15 team members are consulting diverse clients and optimizing their online businesses and websites. Sebastian is also known as author of the german standard book "Suchmaschinen-Optimierung" in the 8th edition with over 900 pages.


Dennis Fäckeler
Dennis Fäckeler

Head of Growth & Performance Marketing

The Homelike


Stefan Fischerländer
Stefan Fischerländer

Gipfelstolz

Stefan Fischerländer is a renowned German search consultant, having more than 15 years experience in online marketing. He writes for several journals and gives conference talks about technical SEO aspects. As a co-founder of the digital consultant agency Gipfelstolz he supports leading companies in Germany with his knowledge.


Rand Fishkin
Rand Fishkin

Founder

SparkToro

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.


Tobias Fox
Tobias Fox

CEO

VERDURE Medienteam GmbH


Trutz Fries
Trutz Fries

REVOIC


Karl Gilis
Karl Gilis

Co-founder

AGConsult

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.


André Goldmann
André Goldmann

Founder

Büro für gute Websites


Bartosz Góralewicz
Bartosz Góralewicz

CEO

Elephate

Bartosz Góralewicz is the CEO at Elephate, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.


Oliver Greifenstein
Oliver Greifenstein

Head of Operations

Smarter Ecommerce

Oliver Greifenstein has 8 years of experience with Google Ads accounts of all shapes and sizes. He’s worked with international clients in various industries and has a knack for finding methods that make large sized accounts more lean and scalable. Former online marketing & PPC strategist at smec (based in Austria), he is currently Head of Operations.


Bastian Grimm
Bastian Grimm

President Organic Search

Peak Ace AG

Bastian Grimm is CEO & Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on “all things search” serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys travelling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.


Christopher Gutknecht
Christopher Gutknecht

Head of Online Marketing

norisk


Timon Hartung
Timon Hartung

CEO

apexmedia


Markus Hövener
Markus Hövener

Managing Partner

suchradar


Alexander Holl
Alexander Holl

CEO

121WATT


Désirée-Sina Kellner
Désirée-Sina Kellner

Head of Paid Media

morefire


Mike King
Mike King

Founder and Digital Marketing Consultant

iPullRank

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.

Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.


Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de


Astrid Kramer
Astrid Kramer

Astrid Kramer Consulting


Karl Kratz
Karl Kratz

Owner

Karl Kratz Onlinemarketing


Yannick Lott
Yannick Lott

Torben, Lucie und die gelbe Gefahr


Patrick Lürwer
Patrick Lürwer

get:traction


Sam Marsden
Sam Marsden

SEO & Content Manager

Deep Crawl

Sam Marsden is an experienced SEO and digital marketer, working as SEO & Content Manager at DeepCrawl. Sam is a regular speaker on the SEO conference circuit and a columnist for Search Engine Journal and State of Digital. When he isn’t writing about technical SEO or experimenting with new Data Studio dashboards, Sam enjoys weekend runs to shake off a mean hangover and scouring the web for dank memes.


Joe Martinez
Joe Martinez

Director of Client Strategy

Clix Marketing

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.


Martin Mißfeldt
Martin Mißfeldt

Duplicon


John Müller
John Müller

Webmaster Trends Analyst

Google

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.


Luis Navarrete Gómez
Luis Navarrete Gómez

Head of Global Search Marketing

LEGO

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for organic and paid search activity globally for the iconic toy company. On these years in the company, Luis managed Search Marketing in a global organization that reaches both children and parents with engaging content in more than 140 markets.

He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community by participating at conferences, judging industry awards and being part of advisory boards. He is also member of the Board of Directors of SEMPO. Luis comes from a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.


Tristan Niewöhner
Tristan Niewöhner

persomatch


Dan Petrovic
Dan Petrovic

Director

DEJAN SEO

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Google+.


Rasmus Porsgaard
Rasmus Porsgaard

CMO / Co-founder

Holidu

Rasmus Porsgaard has a background in Marketing and Statistics, which fits well in to the modern day Large Scale PPC world. Having worked in Marketing around the world (Copenhagen, Chicago and San Francisco) he settled in Munich in 2014 and founded Holidu together with brothers Johannes and Michael Siebers. Today Holidu is live in 21 different countries, with a focus on PPC as a user acquisition and revenue generating channel. 


Martin Röttgerding
Martin Röttgerding

Head of SEA

Bloofusion


Dr. Martin Schirmbacher
Dr. Martin Schirmbacher

HÄRTING Rechtsanwälte


Martin Splitt
Martin Splitt

Developer Advocate

Google Switzerland

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open.


Jim Sterne
Jim Sterne

Co-Founder and Board Chair

Digital Analytics Association

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org


Nichola Stott
Nichola Stott

MD & Founder

ERUDITE

Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.


Patrick Stox
Patrick Stox

Technical SEO

IBM

Patrick Stox is a technical SEO for IBM. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US) and the Beer and SEO Meetup. He's an organizer for the Raleigh SEO Conference and runs a free practical SEO training course in Raleigh. He writes a monthly column for Search Engine Land and speaks at various search conferences. Patrick was a judge for a 2017 and 2018 US Search Awards and 2017 and 2018 UK Search Awards. Patrick runs a Technical SEO Slack group with JR Oakes and Paul Shapiro and is a moderator for /r/TechSEO on Reddit. Finalist for SEO Speaker of the Year and SEO Contributor of the Year at the 2018 Search Engine Land Awards.


Kaspar Szymanski
Kaspar Szymanski

SEO Consultant

SearchBrothers

Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines. Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.


Marcus Tandler
Marcus Tandler

Founder & CEO

Ryte


Ross Tavendale
Ross Tavendale

Managing Director

Type A Media

Ross originally cut his teeth at a big box agency, working with some of the biggest sites in the world from the Royal Bank of Scotland to Tripadvisor. Now the managing director at Type A Media, Ross spends his time researching new SEO practices and business processes to help drive operational efficiency and gain results faster for his clients. He is a regular on the SEO circuit having spoke at Brighton SEO and Ungagged as well as countless meetups and business events. He is also a keen content creator, hosting SEMrush webinars, providing expert comment on industry blogs as well as hosting a weekly SEO show called the Canonical Chronicle.


Shari Thurow
Shari Thurow

Omni Marketing Interactive

Shari Thurow has been designing and promoting Web sites since 1995, and she is outsourced to many firms worldwide. As a pioneer in the area of search-engine friendly Web site design, she has a 100% success rate for getting client sites ranked at the top of search engines. She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian. Her new book, When Search Meets Web Usability, teaches how to bridge the gap between a search-engine query and your Web site. The book was released in April 2009. Shari has designed and successfully marketed Web sites in the following industries: medical, financial, scientific/biotechnology, software/computer, online stores/e-commerce, real estate, manufacturing, art and interior design, marketing, insurance, employment, education, legal, and Web portal sites. Shari received her B.A. in Genetics and Developmental Biology and an M.A. in Asian Studies/Japanese from University of Illinois. Shari specializes in XHTML, CSS, Photoshop, Dreamweaver, and other Web design and graphic design software. She is also member of the Usability Professionals Association. Omni Marketing Interactive is a full-service search engine optimization (SEO), Web design, information architecture (IA) and Web site usability firm. Clients including Yahoo, Microsoft, America Online, ABC News, HSBC, Deloitte and Touche, National Cancer Institute, and WebMD.

Marcus Tober
Marcus Tober

CTO and Founder

Searchmetrics GmbH

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Frederick Vallaeys
Frederick Vallaeys

Founder

Optmyzr Inc.

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor, the one that acquired Urchin (now Google Analytics) and one that started conversion tracking. He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords”, and “Quality Score in High Definition”. Today he is the founder and Chief Marketing Technologist of Top Tier Marketing, an online marketing agency specializing in AdWords strategy and management. He is also the Cofounder of Optmyzr, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Purna Virji
Purna Virji

Senior Engagement Manager

Microsoft

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji


Stephan Walcher
Stephan Walcher

Team Lead SEO Consulting

One Advertising


Nick Wildson
Nick Wildson

Search Product Owner

Vodafone Group

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets.  As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.


Oliver Zenglein
Oliver Zenglein

CEO

SEM Boutique


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