Hinter der SMX München stehen Rising Media Ltd. und die zwei Internetveteranen, die das Suchmaschinenmarketing von Anfang an begleitet haben: Search Engine Land Chefredakteur Danny Sullivan und Executive Redakteur Chris Sherman. Zusammen beleuchten sie seit über 10 Jahren die aktuellsten Themen rund um das Thema Suchmarketing, sie sind im Dialog mit den wichtigsten und einflussreichsten Entscheidern der Industrie und helfen den führenden Suchvermarktern, wie Google oder Yahoo, auf dem aktuellsten Stand zu agieren.
Widely considered a leading „search engine guru,“ Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.
Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline.
Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as „A Webmaster’s Guide To Search Engines,“ a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.
The positive reaction from both marketers and general search engine users caused Danny to expand the guide into Search Engine Watch, where he served as editor-in-chief through November 2006. Now he heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny also serves as Third Door Media’s chief content officer.
Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of „Google Power: Unleash the Full Power of Google“ from McGraw-Hill. His previous books include „The Invisible Web: Uncovering Information Sources Search Engines Can’t See“ (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master’s degree in Interactive Educational Technology from Stanford University and a bachelor’s degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.