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Montag 16. März 2015, RAMADA Hotel & Conference Center, München
Die International Search Summit findet komplett in ENGLISCH statt.
Programme provided by
Global SEO
The International Search Summit digs deeper than any other event into the topics and issues that matter to international search marketers. ISS Munich is the ideal event for anybody involved in running, implementing or managing online marketing projects in more than one language or country. Led by the international search specialist’s at Webcertain, with the help of some special guests, it’s a full day of international content guaranteed to give you new insights, tactics and techniques to help improve your global website performance and return on investment.
At the International Search Summit, you’ll get:
- In-depth sessions on the most important and challenging factors of international SEO
- Actionable tactics and takeaways to improve your international performance and ROI
- The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international SEO questions
- Insights into the global search landscape and the international opportunities for businesses
- Access to a wealth of reports, research, whitepapers and articles on international search
And you’ll learn:
- The latest developments, functions and features of the major global search engines
- Where the biggest global opportunities lie and how to take advantage of them
- How to manage and scale global search activities and teams around the globe
- The fundamentals of geo-targeting and how to ensure users see the content targeted at them
- How to conduct effective keyword research in multiple languages
- When and how to consider culture in international campaigns
- How to scale and adapt content for a multilingual audience
And much more! Join us at SMX Munich on Monday 16th March to really take your global campaigns to the next level and grow your business around the world!
What past delegates said:
„I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work“ – Arne van Elk, RNW
„The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing“ – Martin Kura, Consultant
Alle Session Beschreibungen anzeigen
Montag - 16 März, 2015
08:00 Uhr
Registrierung + Kaffee, Tee und Frühstückssnacks
09:00 Uhr
Introduction and Global Search Engine Headlines
We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.
Referent*in:
Gemma Houghton, Director of Marketing, Webcertain
09:30 Uhr
International Opportunities
We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.
Referent*in:
Immanuel Simonsen, Research Manager, Webcertain
10:15 Uhr
Kaffeepause
10:30 Uhr
The Global Search Engines - Google
Google remains the world's largest search engine, with a leading market share in many, many countries. Therefore, ensuring that you’re giving the search engine the most accurate information about each language and country you’re targeting will result in your users around the world having a better experience on your website. John will look at the latest international developments from Google and share some top tips on creating an effective international presence.
Referent*in:
John Mueller, Webmaster Trends Analyst, Google
11:10 Uhr
The Global Search Engines - Yandex
Russia is Europe's largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Dominik will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.
Referent*in:
Dominik Johnson, Key Account Development Director, Yandex
11:50 Uhr
International Keyword Research Uncovered
There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.
Referent*in:
Ben Lefebvre, Director of Business Solutions, Webcertain
12:20 Uhr
Mittagspause
13:30 Uhr
Scaling Marketing Efforts In A Global Brand
One of the major challenges for global marketers is achieving scale and finding an efficient and effective way to target multiple countries and languages. Nicolas Stadtelmeyer will share his experience of launching fashion brand Stylight internationally, discussing the approach they took to internationalisation and how they achieved scalability across markets.
Referent*in:
Nicolas Stadtelmeyer, Executive Vice President, Stylight
14:00 Uhr
Launching in a new Market: SEo Challenges and Checklist
When launching a website in a new country, its essential that SEO factors are taken into account to ensure this new site will be visible to relevant users in that market. Rahul will share tips for ensuring you tackle any issues as you launch, to avoid challenges and poor performance further down the line.
Referent*in:
Rahul Gupta, Head of SEO, CupoNation
14:30 Uhr
Undestanding Personas in International Content Creation
Understanding who your target audience is and what makes them tick is key to developing a relationship with them, and ultimately turning them into customers. We'll look at how to identify key personas in each target market, and then how to create targeted, relevant content which will engage with them and help you achieve your goals.
Referent*in:
Andy Atkins-Krüger, CEO, Webcertain
15:15 Uhr
Kaffeepause
15:45 Uhr
Interactive Discussion and Final Q&A
Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!
17:00 Uhr
Networking Drinks
Andy Atkins-Krüger
CEO
Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.
Spricht bei folgender Session:
Rahul Gupta
Head of SEO
CupoNation
Born & raised in India, Rahul comes from a background of production engineering, six sigma & knowledge transfer studies. He became a part of CupoNation in 2012 and now heads the Global SEO department with an in-house search team of 50+ amazing people. His speciality area includes SEO strategy, online market analysis, user experience optimization & in-house team management. His interest lies in affiliate marketing, Internet of things, SEO experimentation & process automation.
Spricht bei folgender Session:
Gemma Houghton
Director of Marketing
Gemma Houghton has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and writes for State of Search. She has spoken on international search on various webinars and at conferences. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.
Spricht bei folgender Session:
Dominik Johnson
Key Account Development Director
Dominik Johnson is Key Account Development Director at Yandex. In this role, Dominik forges, develops and reinforces the company’s partnerships with the leading brands and digital agencies in Germany and Europe. Dominik is one of Germany’s top-100 managers, according to Werben & Verkaufen (W&V), the country’s leading magazine for marketing and advertising. He is also a contributing author at a number of online publications on search engine marketing and a sought-after speaker at industry events and conferences in Germany and around the world. Before joining Yandex, Dominik served as Executive Manager at a full-service international performance-based marketing agency, where he was initially responsible for social media marketing and then took on an executive role. He is credited with building a global network of independent performance marketing agencies. With over ten years of experience in digital marketing, Dominik has a deep understanding of the market and a prescient sense for new trends and initiatives.
Spricht bei folgender Session:
John Mueller
Webmaster Trends Analyst
John koordiniert als Webmaster-Trends-Analyst die Maßnahmen von Google Search Webmastern und Entwicklern. Er und sein Team verbinden die Google-interne Welt der Suchtechnik mit denen, die öffentliche Websites erstellen und optimieren. Gemeinsam tragen sie dazu bei, internen Teams ein Verständnis für das externe Web-Ökosystem zu vermitteln, und unterstützen Publisher bei der Erstellung großartiger Websites, die für Nutzer und Suchmaschinen gut funktionieren. John ist seit 2007 bei Google und arbeitet in Zürich, Schweiz.
Spricht bei folgender Session:
Immanuel Simonsen
Research Manager
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain's multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.
Spricht bei folgender Session:
Nicolas Stadtelmeyer
Executive Vice President
Stylight
Nicolas Stadtelmeyer is Executive Vice President at STYLIGHT, a global fashion discovery & search engine. In his role he is responsible for operations & marketing across the 14 markets STYLIGHT is active. With his team he is working on expanding STYLIGHT globally and building the best fashion destination.
Spricht bei folgender Session:
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