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Donnerstag 27. März 2014, RAMADA Hotel & Conference Center, München
Die International Search Summit findet komplett in ENGLISCH statt.
The International Search Summit digs deeper than any other event into the topics and issues that matter to international search marketers. ISS is Munich is the ideal event for anybody involved in running, implementing or managing SEO projects in more than one language or country. Led by the international SEO specialist’s at Webcertain, with the help of some special guests, it’s a full day of international SEO content brought to you guaranteed to give you new insights, tactics and techniques to help improve your global website performance and return on investment.
Programme provided by
At the International Search Summit, you’ll get:
- In-depth sessions on the most important and challenging factors of international SEO
- Actionable tactics and takeaways to improve your international performance and ROI
- The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international SEO questions
- Insights into the global search landscape and the international opportunities for businesses
- Access to a wealth of reports, research, whitepapers and articles on international search
International Search Summit Agenda – Thursday, March 27, 2014
Global SEO Edition
8.00 am
Registration / Welcome Coffee
9.00 am
Introduction and Global Search Engine Headlines
We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.
Speaker:
Gemma Birch, Webcertain
Focus: tba
Level: tba
9.30 am
Targeting the Remote Customer Globally
As the online world continues to change and develop, so do online customers. We need to be aware of their behaviors, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.
Speaker:
Andy Atkins-Krüger, Webcertain
Focus: tba
Level: tba
10.15 am
Coffee Break
10.30 am
International Opportunities
We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.
Speaker:
Immanuel Simonsen, Webcertain
Focus: tba
Level: tba
11.30 am
The Global Search Engines – Google
Googler John Müller will present the latest developments in Google’s international offerings and share his tips for managing a successful international presence on the world’s biggest search engine.
Speaker:
John Müller, Google
Focus: tba
Level: tba
12.00 pm
The Global Search Engines – Yandex
Yandex is Russia’s leading search engine, so any organisation looking to grow its presence in Europe’s biggest internet market needs to pay it some attention. Nodira will paint a picture of search in Russia and explain how marketers can utilise Yandex to achieve big results in this market.
Speaker:
Nodira Sadykova, Yandex
Focus: tba
Level: tba
12.30 pm
Lunch
1.30 pm
International Usability and CRO
A key factor in success is understanding the needs of the target market in each territory. Dan shows how this technique was used on a recent international usability project conducted in 3 different languages, and shares the results of A/B Split tests across multiple countries.
Speaker:
Dan Croxen-John, AWA Digital
Focus: tba
Level: tba
2.00 pm
SEO-Localisation:Managing International Content
When you’re creating multilingual websites, you need to think about both SEO and translation if you want to truly succeed. Emily will discuss the key benefits of this approach and share a case study to demonstrate its value.
Emily MacKenzie, Webcertain
Focus: tba
Level: tba
2.30 pm
Content – Challenges and Opportunities for International SEO and Global Teams
We all know how important content is, and international content management for SEO needs to cover multiple aspects – from team structure to different content types to measuring results. Marc-Oliver will delve into these issues and share examples from his experience at Ebookers.
Speaker:
Marc-Oliver Schmiedle, Ebookers
Focus: tba
Level: tba
3.00pm
Afternoon coffee break
3.15 pm
Geo-Targeting
At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.
Andy Atkins-Krüger, Webcertain
Focus: tba
Level: tba
4.00 pm
International Keyword Research Uncovered
There is a lot to consider in international keyword research – from search engines to user behavior to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.
Focus: tba
Level: tba
4.30 pm
Final Q&A
Focus: tba
Level: tba
5.00 pm
Networking Drinks
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