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SMX Munich March 25-26, 2014 – ICM – International Congress Center Munich
Day 2 – Wednesday, March 26, 2014
08:00
Registration / Welcome Coffee
09:00
Panel 4 Marketing 
Growth Hacking: creative online marketing beyond Google
If more than 90% your traffic is generated by Google, you are risking serious traffic declines with every small change in Google’s algorithm. However if you are prepared to explore new ways, beyond Google, you can protect your sites from unpredictable traffic loss and further more you can gain rapid growth at minimal cost. While growth hacking is not suitable for all products and companies, diversification of marketing channels has become a must have for all. In this session we will show you successful examples of marketing diversification and discuss which strategies and tactics are promising for which products and companies.
Moderator: 
Michael Praetorius, Digitaler Strategieberater Speaker: 
Igor Lebovic, SVP, Growth, About.com 
Jordan Koene, Strategist and Advisor, Searchmetrics
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09:55
Session Change
10:00
[expopluslink]
Keynote
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Moderator: 
Alexander Holl, Geschäftsführer, 121WATT
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10:45
Morning Coffee Break
11:15
Panel 1 SMX Inhouse
The Internet is no new territory! The best strategies to strengthen your position with your boss and to get more budget
Early adopter or late follower, almost every company invests today in Online Marketing. Some with passion and significant budget, some simply to be involved as well. Now is the time to establish structures, define sensible budgets and to strengthen the position Online Marketing should have in every company. In this session we discuss benchmarks and communications strategies that will help you succeed as well as evaluation strategies to proof the success of your Online Marketing activities (Prototyping)
Moderator: 
Tim Cole, Journalist Speaker: 
Jens Fauldrath, Gründer und Geschäftsführer, get:traction GmbH 
James Cornwall, Digital Analytics Manager, Shell
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Panel 2 Semantic / Tech
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI.
Moderator: 
Patrick C. Price, Chairman , BlueGlass EMEA Speaker: 
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Panel 4 Marketing
Online Pushmarketing: Online Marketing for products, that nobody is searching for
SEO and SEA work really well, IF there is demand. But what happens if nobody is actively searching for my type of product? How can I generate demand if my budget doesn‘t allow big spendings on TV or display. Is Facebook Ads a good solution for me? This session is all about efficient Online Marketing for products and services that are not in demand YET!
Moderator: Michael Praetorius, Digitaler Strategieberater Speaker: 
Stefan Mohr, Geschäftsführer, Jung von Matt/next 
Alex Emberey, CEO & Co-Founder, Ladder Digital
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12:15
Lunch
13:30
Panel 2 Semantic / Tech
Hreflang, Subdomains, Geographic Targeting & Co: SEO-Must-Haves for International SEO
The rel=”alternate” hreflang=”x” link-attribute helps Google index and serve the localized version of content to users who require an alternate language version. hreflang=”x-default” files a default page for all language version that are not defined specifically. In this session we dive in deep: How should you use these attributes, which attributes are best used for which international sites and what does this mean if you are planning a relaunch on an international scale? Which other SEO-Must Haves do you need to be successful internationally? Don’t take any chances and join this session where our experts will clarify all these questions.
Moderator: Patrick C. Price, Chairman , BlueGlass EMEA Speaker: 
Andy Atkins-Krüger, CEO, Webcertain
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Panel 4 Marketing
Pro-level Tips For Succeeding At Retargeting
Retargeting capabilities like Google remarketing lists, FBX and new interactive ad formats are raising the stakes for search marketers. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers and reach new audiences searching for similar products and services. In this session you’ll learn tactics and strategies for executing winning retargeting campaigns.
Moderator: Michael Praetorius, Digitaler Strategieberater Speaker: 
Alistair Dent, Founder, Mismi
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14:30
Session Change
14:35
Panel 3 Content
Content Marketing Strategies for Google+
Google+ is a core of all Google and not just another social network and if you think Google+ is not important, you are making a big mistake. Good content generates recommendations, will win over influencers and your ranking will improve significantly. In this session Dan Petrovic will highlight things that marketers can take advantage of and offer insights about what is to come in the future and how to get ready for it. If you are looking for the most effective content strategies for Google+, this is where you will find them.
Moderator: Alexander Holl, Geschäftsführer, 121WATT Speaker: 
Dan Petrovic, Director, DEJAN Marketing
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15:30
Afternoon Break
16:00
Panel 5 Specials
Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples. All registered attendees of SMX Munich can send us their questions or websites before the event. Our experts will chose from the proposed websites and topics. Don‘t miss this chance and suggest your website /topic by sending an email to email hidden; JavaScript is required (NB only registered attendees qualify).
Speaker: 
Bastian Grimm, Geschäftsführer und Mitgründer, Peak Ace AG 
Gareth Hoyle, Managing Director, Gareth Hoyle Ltd.
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