April 2-3, 2019
ICM – International Congress Center Munich
Advanced AdWords Tagesworkshop with Brad Geddes
Leader: Brad Geddes
Monday, March 19, 2018
9:00 am – 5:00 pm
Price: €895,00 excl. MwSt.
Included are two coffee breaks, lunch and soft drinks during the conference
The workshop places are limited – secure your space now!
Agenda:
8:00 am – Registration
9:00 am – Workshop
10:30 am – Coffee Break
11:00 am – Workshop
12:30 pm – Lunch Break
2:00 pm – Workshop
3:30 pm – Coffee Break
4:00 pm – Workshop
5:00 pm – End of Workshop
Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.
Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.
What will I learn?
Comprehensive Keyword Usage & Organization:
The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue. We will cover how to organize your account based upon match types, positive, and negative keywords.
Everything You Need to Know About Creating & Testing Amazing Ads:
There’s a reason it’s called AdWords, Bing Ads, and Ad Groups. The only part of your account that a searcher sees is your ads.
We’ll cover how to:
- Create compelling ads
- Scientifically test ads for small to enterprise accounts
- Find & use insights from ad testing data
- Use ad extensions wisely
Using Impression Share & Quality Score to Make Smart Decisions
Impression share shows you how often your ads are displayed and gives you wonderful share of voice data.
Quality Score is a diagnostic tool that can help you understand improvements that your account needs.
In this session, we will demystify quality score, show you how to analyze and improve it; and then use quality score and impression share data to determine how to increase your account’s effectiveness.
Audience Targeting Strategies
Audience targeting is should be part of PPC workflow. We’ll examine display remarketing, remarketing list for search ads, customer match, and demographic targeting to cover how these features work. Then we’ll show how to create advertising strategies for your account that combines audience targeting data and other AdWords features together to fine tune your customer acquisition strategy.
Learn from others: Case Studies
Do you want some examples of what has worked for other companies? In this rapid-fire case study section, we will quickly cover several case studies that will give you new and interesting ideas of what you can do with your AdWords accounts.
Networking Opportunities:
Conferences are fantastic places to network and meet fellow practitioners of online marketing. Lunch will be provided so you can spend time getting to know your fellow attendees.
Who is Brad Geddes?
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to consulting, educating, and training marketers on Internet marketing theory and best practices. Not one to hold secrets, Brad is a prominent educator in the PPC industry.
- Google Certified AdWords Trainer
- Author of “Advanced Google AdWords”
- Host of Marketing Nirvana on Webmaster Radio
- International Speaker at 65+ conferences
- Hosted 100+ training workshops
- Trained more than 10,000 businesses on AdWords
- Columnist for Search Engine Land since 2007
- Active PPC blogger since 2001
